It’s practically impossible to be objective about your own business- especially if you’re just building it. You need to recognize your weak areas and capitalize on your unique capabilities and most importantly- what you’re going to deliver for your customers- not only how they’re going to benefit- but who they’re going to be.
My clients hire me to take them on a brand journey that delivers a compelling emotional connection with their customers and to craft their unique brand that offers tangible value across every customer touchpoint.
I navigate my clients through the social media stratosphere, turning down the tsunami into a focused channel where they’re engaging with their customers in meaningful and valuable ways, growing their community and building their reputation as quickly and effectively as possible. Being part of the best networks for your community is the optimal way to have power and influence and to drive visits and the desired actions on your website.
Working with Lola Reed on Webjam’s Essential Social Media Guide was a real pleasure. The purpose of the guide was to cut through the commotion about social media and provide people with clear and easy to understand explanations of this fast moving topic. Her ability to get to the point and simplify complex ideas would be of great help to anyone trying to get their message across in an increasingly noisy world.
– Euan Semple, Social Media Thought Leader
We’ll also uncover and create exactly what actions you want your site visitors to take- the most compelling copy in the world is only as good as the results it delivers. Our discovery sessions will cover everything I need to get under the hood of your business- whether it’s existing or getting ready to launch. Once the feel and tone of your site has been optimized, it’s time to introduce your SEO keywords throughout your site in a non-salesy, authentic way.
Bringing my expertise in generational expectations, motivations, attitudes and behaviors, I’ll ensure that every touchpoint of your brand speaks your customers’ language. This is a key, and all too often overlooked component is connecting with your customer base that will not only drive your site visitors to engage further with your services- but compel them to carry out your desired actions.
Ready to take your brand from meh… to yeah? Then let’s uncover the most compelling aspects of your business, create an irresistible emotional connection for your services and build your brand.
Strategy Solution Package
Discovery Blueprint | Discovery Session | Brand + Voice Review | Social Media Strategy
The key to creating compelling and effective brand communications and to structure our work together, you’ll complete the guide. It’s chock full of questions to help you think about and better express your ideal customers and your services. I’ll review all your relevant business materials (including website links, existing research and copy) so that I can lead research on your brand and where you fit in the marketplace.
In this Skype conversation (there’s no time limit, it’s typically 60-90 minutes) I’ll take you through a structured Q&A to uncover the most valuable discoveries of your Discovery Blueprint. We’ll clarify your unique selling proposition and draw out the most compelling aspects of your brand.
Brand + Voice Review
I’ll give you a road map for what’s working and what’s not. Combining strategy, with a bucket list and resource manual, I provide you with my assessment of your website navigation, brand voice, user experience and content strategy. My review includes a top-level summary of the state of your brand and recommendations for your optimized site map, how to create the desired user experiences, topic strategy for your blog, social media, email and content products as well as recommended actions to take your brand from where you are to where you want to be.
Social Media Strategy
Your social media strategy is one of the most crucial pillars of your brand experience: social media is where brands are either built or destroyed- or conversely- ignored if you’re not engaging on the right platforms with valuable content that brings your community back to your website to engage in the ways you want them too. I’ll map out your optimal social media strategy for you to leverage the right platforms with the right content that delivers value and results.
Website Solution Package
Website Discovery Workbook | Discovery Session | About Page | Sales Page | Social Media Strategy
In this Skype conversation (typically 60-90 minutes) I’ll take you through a structured Q&A to uncover the most valuable discoveries of your Website Discovery Workbook. We’ll clarify your unique selling proposition and draw out the most compelling aspects of your brand.
Includes a top-level summary of the state of your brand and recommendations for your optimized site map, how to create the desired user experiences, topic strategy for your blog, social media, email and content products as well as recommended actions to take your brand from where you are to where you want to be.
Social Media Strategy
Your social media strategy is one of the most crucial pillars of your brand experience: social media is where brands are either built or destroyed—or conversely—ignored if you’re not engaging on the right platforms with valuable content that brings your community back to your website to engage in the ways you want them too. I’ll map out your optimal social media strategy for you to leverage the right platforms with the right content that delivers value and results.
This is, without a doubt, the most important page of your website— it’s the lynchpin of your online shopfront. Why? Because it’s the most viewed page on your website, it’s the place where your potential customers decide whether or not to get into a relationship with you. Essentially, your about page is a selling page— and the product is you. I’ll craft an about you page that’s written in your voice and connects with your tribe.
Includes: Up to 800 words of about page copy, sidebar content and three rounds of iterative revisions.
This is where your potential customers purchase your offerings, so it’s pretty darn important, isn’t it?! Bringing them to across the threshold with integrity that doesn’t play on their fears or insecurities. I’m well versed in writing inspiring, positive sales pages that invite your customers to make purchases based on legitimate needs and that connect to the highest purpose of the services you’re offering. I believe it only works when it’s a win-win on all sides.
Includes: Up to 1,000 words of sales page copy and three rounds of iterative revisions.
Most requested Add-ons
Here’s what my clients most often request as additional services. Prices vary based on your project specifications.
Tagline— 5 to 10 concepts with two rounds of revisionsAuto responders— email content to lead subscribers through a virtual programme or sales funnel.
Testimonials— I’ll interview your clients for their songs of praise to incorporate the most dynamic and compelling copy throughout your marketing materials. We can also review material to see if case studies can be crafted from this content.
eBooks— from short manifestos to extensive information products, I will craft information resources that will build your brand and move your customers down the sales funnel.