Let’s get you from meh… to yeah!
Guess what —not everyone likes you. That’s life….and that’s a really good thing. All things to all people? Not only is that impossible (or is it impossibly boring?) I’m from the school of thought that being in the middle of the road blows — unless your ambition tops out at being some roadkill.
Here’s the pinch- and here’s where I can help: unless you’re a psychopath or as divinely uninhibited as Mohammed Ali, it’s virtually impossible to talk about your own business (i.e. you) in a way that isn’t cut-and-dried marketing speak (yawn…) and that’s why I’m here to help and have some fun along the way.
Wouldn’t you rather be grabbing up your ideal customers into a steamy, back-bending, cosmos-inducing swoon that not only builds your brand but pumps up the volume on your profits?!
…Sounds like you’re needing some content marketing love
I’m really good at cutting through whatever thicket’s between you and your awesome thing you’ve unleashed on the world. I’m all about scraping back all the layers of marketing speak, all those care worn phrases that never really meant anything in the first place and getting a whole lotta light on why you do what you do and how it’s gonna have a huge life changing impact on your punters’ lives.
Ready to unleash your genius? Let’s focus- or if needed- reignite your passion for what you’re doing, cause if you don’t care, who else is going to- except maybe your grandma- though most likely she’s just being polite. What I’m all about is uncovering the ‘you’ in all of this and the ‘why’ in what you’re doing and the ‘who’ in the people who’s worlds you’re looking to rock.
We’ll make sure you’re all madly, deeply, truly connected to your customer and what their seemingly insurmountable problem is and most important- and this is the clincher- who they’re going to be once they’ve done the deal, bought the t-shirt.
But wait —there’s more! It’s not enough to just have smokin hot, SEO optimized copy —you’ve got to go and be with your tribe where they’re already hanging out. So let’s navigate the social media stratosphere and turn down that tsunami wave of internet overload and make social real and meaningful.
Here’s a couple of videos from the workshops I’ve created, Talking ‘Bout My Generation and Mind The Gap. These workshops have been created to inform and ultimately, empower people to embrace the generational diversity that’s happened not just in the workplace – but in the world as well. I’ve found the best way to understand all the generations in the workshop is through 9 lenses as a way of appreciating each generation’s values, beliefs and motivations.
And for those of you who may be wondering, I’m Gen X, though that doesn’t necessarily mean I’ve got Evenflow on repeat! If you’re interested in what makes me tick, have a look at my all about me page.
I’m so privileged to work with inspiring, intelligent and fun people at places that include:
